Job Description:

The Marketing Planner serves as the email & text channel expert and manages the integration of business category, e-commerce, brand and storewide marketing campaigns for company and other specialty brands and initiatives.

The Marketing Planner must evaluate channel performance and make recommendations for future campaigns and is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email & text marketing campaigns & events to all key stakeholders.

Develops integrated email & text marketing plans for company within specified categories of business that achieve ROI goals

• Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs
• Defines channel communication plans based on business needs and determines how they are integrated into the overall company channel plan and strategies
• Applies learnings from historical channel performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.
• Understands the competitive environment and provides analysis on competitors' campaigns to key stakeholders
• Collaborates with the CRM team to determine the target audience and circulation for each campaign
• Reviews and Approves email subject lines and SMS copy that will increase customer engagement
• Recommends test and learn strategies that allow us to continuously improve our program

Education Requirement (Select level necessary for role success)
Bachelor’s degree – Marketing or related field

Experience Requirement
3-5 years
List specific areas of experience : CRM, Email Marketing, Marketing Planning

Additional Knowledge, Skills & Abilities

• Solid understanding of the retail, e-commerce and email & SMS marketing industries and KPIs
• Ability to build effective working relationships with colleagues inside and outside the organization
• Exceptional work ethic and strong attention to detail
• Excellent organizational and prioritization skills
• Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines

Job Type: Contract

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Coraopolis, PA 15108: Relocate before starting work (Required)

Work Location: Hybrid remote in Coraopolis, PA 15108